uOttawa logos usage
The logo is available in colour in Warm Grey 9. In cases where legibility may be compromised or higher contrast is required, you may use the black version or the white version of the logo.
In order to preserve the integrity of the uOttawa brand, the primary and alternate visual identities can only be used in white, black or PMS Warm Grey 9. No alternate colours or other modifications are permitted.
OFFICIAL uOTTAWA HORIZONTAL COLOUR LOGO

OFFICIAL uOTTAWA VERTICAL COLOUR LOGO

Primary Visual Identity
The University's Primary Visual Identity consists of two elements: the emblem and the logotype. In order to ensure consistent presentation of the uOttawa brand, both must be used together at all times and must never be altered or distorted.
PRIMARY VISUAL IDENTITY STRUCTURE


Vertical and horizontal versions of the Primary Visual Identity have been created to facilitate use in different layouts.
The logo is available in colour in Warm Grey 9. In cases where legibility may be compromised or higher contrast is required, you may use the black version or the white version of the logo.
In order to preserve the integrity of the uOttawa brand, the primary and alternate visual identities can only be used in white, black or PMS Warm Grey 9. No alternate colours or other modifications are permitted.
Emblem – The emblem, or "cabane" as it is called internally, is the key element within the University of Ottawa logo. It was designed to represent a simplified likeness of the structure most associated with the University's history, Tabaret Hall. Combined with the classic serif logotype, it denotes strength and tradition, while also paying tribute to the University's historic past.
Logotype – The logotype is the textual portion of the uOttawa logo. It is set in a customized font designed specifically for the University of Ottawa, making it unique and easy recognizable. Combined with the emblem, it is the basis for the Primary Visual Identity of the University of Ottawa. Both elements must remain together at all times and must never be altered in any way.
Alternate Visual Identity
The University's Alternate Visual Identity, designed to encourage traffic towards the University website, consists of two elements; the emblem and the logotype. In order to ensure consistent presentation of the uOttawa brand, both must be used together at all times and must never be altered or distorted.
ALTERNATE VISUAL IDENTITY STRUCTURE


The logo is available in colour in Warm Grey 9. In cases where legibility may be compromised or higher contrast is required, you may use the black version or the white version of the logo.
In order to preserve the integrity of the uOttawa brand, the primary and alternate visual identities can only be used in white, black or PMS Warm Grey 9. No alternate colours or other modifications are permitted.
The Alternate Visual Identity should be used in cases where no other URL is present within the document, with the intent to drive traffic towards the University of Ottawa website. However, be advised that you must obtain authorization from the Communications Directorate in order to use the alternate horizontal or vertical logos displayed above.
Logo minimum sizes
The University of Ottawa logos may be resized to suit different layouts and document dimensions, but must never be used below the minimum sizes presented below.
PRIMARY AND ALTERNATE LOGO MINIMUM SIZES
A. Primary vertical uOttawa logo minimum width

B. Primary horizontal uOttawa logo minimum width

C. Alternate vertical uOttawa logo minimum width

D. Alternate horizontal uOttawa logo minimum width

A, B, C, D - When resizing the University of Ottawa logos, the structure and proportions (the relationship between the emblem and the logotype) must always remain intact and must never be altered. The stipulated proportions are intended to preserve legibility as well as proper visibility from a distance.
Logo safe area
In order to preserve the integrity of the uOttawa logo and brand, the safe area, or "O factor," must always be respected, as shown below.
PRIMARY AND ALTERNATE LOGO SAFE AREA
A. Primary vertical uOttawa logo safe area

B. Primary horizontal uOttawa logo safe area

C. Alternate vertical uOttawa safe area

D. Alternate horizontal uOttawa logo safe area

A, B, C, D – The "O factor" refers to the safe area around the University of Ottawa logo, which must never be encroached upon by other visual elements or text. It ensures that the logo is never placed too close to the edge of a document. The O factor is measured using the height of the uppercase O in the uOttawa logotype and must be applied to all four sides of the logo as illustrated above.
Prohibited logo usage
In order to maintain the integrity of the Primary Visual Identity, it must never be altered, cropped or reconfigured in any way. Below are some examples of prohibited usage. Additional restrictions apply.
EXAMPLES OF WHAT NOT TO DO












Recommended logo usage
Here are some examples of acceptable usage of the uOttawa logos, all of which respect the branding guidelines and restrictions.
EXAMPLES OF WHAT YOU CAN OR SHOULD DO












Logo on colour backgrounds
The uOttawa logo may be reproduced on a variety of surfaces, but must always be displayed in a size equivalent to or larger than the minimum size and in the approved colour combinations
EXAMPLE OF LOGO USAGE FOR MARKETING PURPOSES


For further clarification on possible colour combinations for the uOttawa logo and background, see examples below. The logo may be displayed on a coloured background provided that there is sufficient contrast between the two and the logo can therefore be easily read. Remember that the logo itself can only be used in the approved corporate colours.
RECOMMENDED COLOUR COMBINATIONS

LOGO | BACKGROUND | |
---|---|---|
PMS | White | 7427 C |
CMYK | 0-0-0-0 | 9-100-73-35 |
RGB | 255-255-255 | 143-0-26 |
HEX | ffffff | 8f001a |

LOGO | BACKGROUND | |
---|---|---|
PMS | Warm Grey 5 C | 7427 C |
CMYK | 32-31-35-0 | 9-100-73-35 |
RGB | 172-163-154 | 143-0-26 |
HEX | aca39a | 8f001a |

LOGO* | BACKGROUND | |
---|---|---|
PMS | Warm Grey 7 C | White |
CMYK | 42-41-45-4 | 0-0-0-0 |
RGB | 150-140-131 | 255-255-255 |
HEX | 968c83 | ffffff |

LOGO | BACKGROUND | |
---|---|---|
PMS | Black | White |
CMYK | 0-0-0-100 | 0-0-0-0 |
RGB | 0-0-0 | 255-255-255 |
HEX | 000000 | ffffff |
*In accordance with University accessibility guidelines, the Warm Grey 7C (HEX 968c83)version of the uOttawa logo cannot be used on a white background on the web.

LOGO** | BACKGROUND | |
---|---|---|
PMS | Warm Grey 9 C | White |
CMYK | 52-51-55-9 | 0-0-0-0 |
RGB | 128-116-108 | 255-255-255 |
HEX | 80746c | ffffff |

LOGO | BACKGROUND | |
---|---|---|
PMS | White | Warm Grey 9 C |
CMYK | 0-0-0-0 | 52-51-55-9 |
RGB | 255-255-255 | 128-116-108 |
HEX | ffffff | 80746c |

LOGO | BACKGROUND | |
---|---|---|
PMS | White | Warm Grey 7 C |
CMYK | 0-0-0-0 | 42-41-45-4 |
RGB | 255-255-255 | 150-140-131 |
HEX | ffffff | 968c83 |

LOGO | BACKGROUND | |
---|---|---|
PMS | Black | Warm grey 5 |
CMYK | 0-0-0-100 | 32-31-35-0 |
RGB | 0-0-0 | 172-163-154 |
HEX | 000000 | aca39a |
** In accordance with University accessibility guidelines, only the Warm Grey 9C (HEX 807846) version of the uOttawa logo can be used on a white background on the web.

LOGO | BACKGROUND | |
---|---|---|
PMS | Black | Warm Grey 7 C |
CMYK | 0-0-0-100 | 42-41-45-4 |
RGB | 0-0-0 | 150-140-131 |
HEX | 000000 | 968c83 |

LOGO | BACKGROUND | |
---|---|---|
PMS | White | Black C in a 93% tint |
CMYK | 0-0-0-0 | 32-31-35-80 |
RGB | 255-255-255 | 59-55-52 |
HEX | ffffff | 2d2d2c |

LOGO | BACKGROUND | |
---|---|---|
PMS | Warm Grey 5 C | Black C in a 93% tint |
CMYK | 32-31-35-0 | 32-31-35-80 |
RGB | 172-163-154 | 59-55-52 |
HEX | aca39a | 2d2d2c |

LOGO | BACKGROUND | |
---|---|---|
PMS | Warm Grey 7 C | Black |
CMYK | 42-41-45-4 | 0-0-0-100 |
RGB | 150-140-131 | 0-0-0 |
HEX | 968c83 | 000000 |