uOttawa logos usage

The logo is available in colour in Warm Grey 9. In cases where legibility may be compromised or higher contrast is required, you may use the black version or the white version of the logo.

In order to preserve the integrity of the uOttawa brand, the primary and alternate visual identities can only be used in white, black or PMS Warm Grey 9. No alternate colours or other modifications are permitted.

OFFICIAL uOTTAWA HORIZONTAL COLOUR LOGO


Horizontal colour University of Ottawa logo

OFFICIAL uOTTAWA VERTICAL COLOUR LOGO


Vertical colour University of Ottawa logo

Primary Visual Identity

The University's Primary Visual Identity consists of two elements: the emblem and the logotype. In order to ensure consistent presentation of the uOttawa brand, both must be used together at all times and must never be altered or distorted.

PRIMARY VISUAL IDENTITY STRUCTURE


Vertical black University of Ottawa logo on white background
Horizontal black University of Ottawa logo on white background

Vertical and horizontal versions of the Primary Visual Identity have been created to facilitate use in different layouts.

The logo is available in colour in Warm Grey 9. In cases where legibility may be compromised or higher contrast is required, you may use the black version or the white version of the logo.

In order to preserve the integrity of the uOttawa brand, the primary and alternate visual identities can only be used in white, black or PMS Warm Grey 9. No alternate colours or other modifications are permitted.

Emblem – The emblem, or "cabane" as it is called internally, is the key element within the University of Ottawa logo. It was designed to represent a simplified likeness of the structure most associated with the University's history, Tabaret Hall. Combined with the classic serif logotype, it denotes strength and tradition, while also paying tribute to the University's historic past.

Logotype – The logotype is the textual portion of the uOttawa logo. It is set in a customized font designed specifically for the University of Ottawa, making it unique and easy recognizable. Combined with the emblem, it is the basis for the Primary Visual Identity of the University of Ottawa. Both elements must remain together at all times and must never be altered in any way.

Alternate Visual Identity

The University's Alternate Visual Identity, designed to encourage traffic towards the University website, consists of two elements; the emblem and the logotype. In order to ensure consistent presentation of the uOttawa brand, both must be used together at all times and must never be altered or distorted.

ALTERNATE VISUAL IDENTITY STRUCTURE


Vertical black uOttawa.ca logo on white background
Horizontal black uOttawa.ca logo on white background

The logo is available in colour in Warm Grey 9. In cases where legibility may be compromised or higher contrast is required, you may use the black version or the white version of the logo.

In order to preserve the integrity of the uOttawa brand, the primary and alternate visual identities can only be used in white, black or PMS Warm Grey 9. No alternate colours or other modifications are permitted.

The Alternate Visual Identity should be used in cases where no other URL is present within the document, with the intent to drive traffic towards the University of Ottawa website. However, be advised that you must obtain authorization from the Communications Directorate in order to use the alternate horizontal or vertical logos displayed above.

Logo minimum sizes

The University of Ottawa logos may be resized to suit different layouts and document dimensions, but must never be used below the minimum sizes presented below.

PRIMARY AND ALTERNATE LOGO MINIMUM SIZES


A. Primary vertical uOttawa logo minimum width

Minimum size for vertical uOttawa logo

B. Primary horizontal uOttawa logo minimum width

Minimum size for horizontal uOttawa logo

C. Alternate vertical uOttawa logo minimum width

Minimum size for vertical uOttawa.ca logo

D. Alternate horizontal uOttawa logo minimum width

Minimum size for horizontal uOttawa.ca logo

A, B, C, D - When resizing the University of Ottawa logos, the structure and proportions (the relationship between the emblem and the logotype) must always remain intact and must never be altered. The stipulated proportions are intended to preserve legibility as well as proper visibility from a distance.

Logo safe area

In order to preserve the integrity of the uOttawa logo and brand, the safe area, or "O factor," must always be respected, as shown below.

PRIMARY AND ALTERNATE LOGO SAFE AREA


A. Primary vertical uOttawa logo safe area

Space allowance for vertical University of Ottawa logo

B. Primary horizontal uOttawa logo safe area

Space allowance for horizontal University of Ottawa logo

C. Alternate vertical uOttawa safe area

Protected area for vertical uOttawa.ca logo

D. Alternate horizontal uOttawa logo safe area

Protected area for horizontal uOttawa.ca logo

A, B, C, D – The "O factor" refers to the safe area around the University of Ottawa logo, which must never be encroached upon by other visual elements or text. It ensures that the logo is never placed too close to the edge of a document. The O factor is measured using the height of the uppercase O in the uOttawa logotype and must be applied to all four sides of the logo as illustrated above.

Prohibited logo usage

In order to maintain the integrity of the Primary Visual Identity, it must never be altered, cropped or reconfigured in any way. Below are some examples of prohibited usage. Additional restrictions apply.

EXAMPLES OF WHAT NOT TO DO


DON'T use the logo in garnet
Do not use a garnet-coloured logo
DON'T isolate the logotype
Do not separate type from emblem
DON'T use drop shadows
DON'T displace the elements
Do not move logo elements
DON'T alter the proportions
Do not alter logo proportion
DON'T alter the proportions
Do not alter logo proportion
DON'T alter the elements
Do not alter logo elements
DON'T stretch the logo
Do not distort logo
DON'T rotate the logo
Do not rotate logo
DON'T modify the font
Do not alter logo font
DON'T isolate the emblem
Do not isolate emblem
DON'T trace around the logo
Do not place border around logo

Recommended logo usage

Here are some examples of acceptable usage of the uOttawa logos, all of which respect the branding guidelines and restrictions.

EXAMPLES OF WHAT YOU CAN OR SHOULD DO


DO respect the safe area
Do not encumber protected area
DO use the vertical logo in dark grey on a white background
Use vertical dark grey logo on white background
DO use the horizontal logo in dark grey on a white background
Use horizontal dark grey logo on white background
DO respect the vertical logo minimum sizes
Do not scale below minimum size for vertical logo
DO use the white logo on a garnet background
Use white logo on garnet background
DO use the original logo files
Use original logo files
DO use the logo in black
Use black logo
DO use the logo in a garnet square
Use white logo inside garnet square
DO use the logo on a charcoal grey background
Use logo on charcoal grey background
DO use the logo on a dark grey background
Use logo on dark grey background
DO respect the horizontal logo minimum sizes
Do not scale below minimum size for horizontal logo
DO use the right contrast when using coloured backgrounds (see page 37)
Use sufficient contrast when using coloured backgrounds

Logo on colour backgrounds

The uOttawa logo may be reproduced on a variety of surfaces, but must always be displayed in a size equivalent to or larger than the minimum size and in the approved colour combinations

EXAMPLE OF LOGO USAGE FOR MARKETING PURPOSES


White vertical University of Ottawa logo on garnet background
White vertical University of Ottawa logo on charcoal grey background

For further clarification on possible colour combinations for the uOttawa logo and background, see examples below. The logo may be displayed on a coloured background provided that there is sufficient contrast between the two and the logo can therefore be easily read. Remember that the logo itself can only be used in the approved corporate colours.

RECOMMENDED COLOUR COMBINATIONS


White vertical University of Ottawa logo on garnet background
  LOGO BACKGROUND
PMS White 7427 C
CMYK 0-0-0-0 9-100-73-35
RGB 255-255-255 143-0-26
HEX ffffff 8f001a
Light grey vertical University of Ottawa logo on garnet background
  LOGO BACKGROUND
PMS Warm Grey 5 C 7427 C
CMYK 32-31-35-0 9-100-73-35
RGB 172-163-154 143-0-26
HEX aca39a 8f001a
Grey vertical University of Ottawa logo on white background
  LOGO* BACKGROUND
PMS Warm Grey 7 C White
CMYK 42-41-45-4 0-0-0-0
RGB 150-140-131 255-255-255
HEX 968c83 ffffff
Black vertical University of Ottawa logo on white background
  LOGO BACKGROUND
PMS Black White
CMYK 0-0-0-100 0-0-0-0
RGB 0-0-0 255-255-255
HEX 000000 ffffff

*In accordance with University accessibility guidelines, the Warm Grey 7C (HEX 968c83)version of the uOttawa logo cannot be used on a white background on the web.

Dark grey vertical University of Ottawa logo on white background
  LOGO** BACKGROUND
PMS Warm Grey 9 C White
CMYK 52-51-55-9 0-0-0-0
RGB 128-116-108 255-255-255
HEX 80746c ffffff
White vertical University of Ottawa logo on dark grey background
  LOGO BACKGROUND
PMS White Warm Grey 9 C
CMYK 0-0-0-0 52-51-55-9
RGB 255-255-255 128-116-108
HEX ffffff 80746c
White vertical University of Ottawa logo on grey background
  LOGO BACKGROUND
PMS White Warm Grey 7 C
CMYK 0-0-0-0 42-41-45-4
RGB 255-255-255 150-140-131
HEX ffffff 968c83
Black vertical University of Ottawa logo on light grey background
  LOGO BACKGROUND
PMS Black Warm grey 5
CMYK 0-0-0-100 32-31-35-0
RGB 0-0-0 172-163-154
HEX 000000 aca39a

** In accordance with University accessibility guidelines, only the Warm Grey 9C (HEX 807846) version of the uOttawa logo can be used on a white background on the web.

Black vertical University of Ottawa logo on grey background
  LOGO BACKGROUND
PMS Black Warm Grey 7 C
CMYK 0-0-0-100 42-41-45-4
RGB 0-0-0 150-140-131
HEX 000000 968c83
White vertical University of Ottawa logo on charcoal grey background
  LOGO BACKGROUND
PMS White Black C in a 93% tint
CMYK 0-0-0-0 32-31-35-80
RGB 255-255-255 59-55-52
HEX ffffff 2d2d2c
Light grey vertical University of Ottawa logo on charcoal grey background
  LOGO BACKGROUND
PMS Warm Grey 5 C Black C in a 93% tint
CMYK 32-31-35-0 32-31-35-80
RGB 172-163-154 59-55-52
HEX aca39a 2d2d2c
Grey vertical University of Ottawa logo on black background
  LOGO BACKGROUND
PMS Warm Grey 7 C Black
CMYK 42-41-45-4 0-0-0-100
RGB 150-140-131 0-0-0
HEX 968c83 000000
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