The logo is available in colour in Warm Grey 9. In cases where legibility may be compromised or higher contrast is required, you may use the black version or the white version of the logo.

In order to preserve the integrity of the uOttawa brand, the primary and alternate visual identities can only be used in white, black or PMS Warm Grey 9. No alternate colours or other modifications are permitted.

OFFICIAL uOTTAWA HORIZONTAL COLOUR LOGO

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OFFICIAL uOTTAWA VERTICAL COLOUR LOGO

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The University's Primary Visual Identity consists of two elements: the emblem and the logotype. In order to ensure consistent presentation of the uOttawa brand, both must be used together at all times and must never be altered or distorted.

PRIMARY VISUAL IDENTITY STRUCTURE

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The University's Alternate Visual Identity, designed to encourage traffic towards the University website, consists of two elements; the emblem and the logotype. In order to ensure consistent presentation of the uOttawa brand, both must be used together at all times and must never be altered or distorted.

ALTERNATE VISUAL IDENTITY STRUCTURE

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The Alternate Visual Identity should be used in cases where no other URL is present within the document, with the intent to drive traffic towards the University of Ottawa website. However, be advised that you must obtain authorization from the Communications Directorate in order to use the alternate horizontal or vertical logos displayed above.

The University of Ottawa logos may be resized to suit different layouts and document dimensions, but must never be used below the minimum sizes presented below.

PRIMARY AND ALTERNATE LOGO MINIMUM SIZES

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A, B, C, D - When resizing the University of Ottawa logos, the structure and proportions (the relationship between the emblem and the logotype) must always remain intact and must never be altered. The stipulated proportions are intended to preserve legibility as well as proper visibility from a distance.

In order to preserve the integrity of the uOttawa logo and brand, the safe area, or "O factor," must always be respected, as shown below.

PRIMARY AND ALTERNATE LOGO SAFE AREA

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A, B, C, D – The "O factor" refers to the safe area around the University of Ottawa logo, which must never be encroached upon by other visual elements or text. It ensures that the logo is never placed too close to the edge of a document. The O factor is measured using the height of the uppercase O in the uOttawa logotype and must be applied to all four sides of the logo as illustrated above.

The uOttawa logo may be reproduced on a variety of surfaces, but must always be displayed in a size equivalent to or larger than the minimum size and in the approved colour combinations

EXAMPLE OF LOGO USAGE FOR MARKETING PURPOSES

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For further clarification on possible colour combinations for the uOttawa logo and background, see examples below. The logo may be displayed on a coloured background provided that there is sufficient contrast between the two and the logo can therefore be easily read. Remember that the logo itself can only be used in the approved corporate colours.

RECOMMENDED COLOUR COMBINATIONS

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*In accordance with University accessibility guidelines, the Warm Grey 7C (HEX 968c83)version of the uOttawa logo cannot be used on a white background on the web.

** In accordance with University accessibility guidelines, only the Warm Grey 9C (HEX 807846) version of the uOttawa logo can be used on a white background on the web.