Staying professional: from LinkedIn to Instagram

Posted on Tuesday, February 11, 2020

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Believe it or not, employers often use social media during the hiring process. Make sure that your profiles are professional! During Reading Week and as we’re heading into Career Week (2-6 March), we invite you to update your social media profiles and show your best self to connected recruiters.


How can social media affect your career?
  • Get access to jobs that might not be posted anywhere else
  • Build a professional network
  • Use your current network to get recommendations and testimony about your accomplishments on your profiles.

LinkedIn
  • Your profile picture must look professional (well-dressed, plain background, easily recognizable, avoid group pictures)
  • Make sure your ‘About’ section speaks of your personality, your interests and your goals.
  • Connect with people that you know and can testify about your professionalism (employers, colleagues, mentors, friends, etc.)
  • Take time to recommend others for skills and to ask others to recommend you for skills.
  • Follow pages related to your field and your interests
  • Ensure that your profile is complete and describes your experiences and accomplishments

Twitter
  • Retweet posts from professionals and tweet recent, accurate information about your field (innovations, researches, debate, etc.)
  • Interact with key professionals/ organizations
  • Add a link to your LinkedIn profile in your bio
  • If you plan to vocalize your personal opinion on Twitter, include a disclaimer about your opinions being your own in your bio.

Facebook
  • Ensure that your profile is suitable for an employer to see
  • Actively interact in groups that are related to your field or your interests
  • Follow pages that can show your interests
  • Share your ideas, projects or anything that can show your skills
  • Edit your profile privacy settings so that employers can only access your basic information, but not your family vacation photos.

Instagram
  • Your bio should mention your field of study and interest. You can also add a link to your LinkedIn profile.
  • Use relevant hashtags when posting to help employers find you
  • Follow key pages of relevant organizations and interact on their publication in a nice and smart way
  • Since Instagram is a platform to share moments from your personal life, adjust your profile setting if you want this aspect of your life to remain private. If your profile is private, employers will only see your profile photo and your bio.

What to avoid on social media:
  • Post, like or interact with content that is inappropriate
  • Share pictures or messages related to alcohol and drugs
  • Lie about an absence from work on social media
  • Negative publications/ comments about an employer, colleague, organizations or other
  • Bad writing

In conclusion, even if social media are a place to connect with your friends or look at funny memes and cat videos, they are also a place to improve your networking skills. Make the most of those platforms as they might help you land your next job!

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