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The marketing program is designed to teach how and why people and organizations purchase and consume goods and services. As a business practice, marketing is a system of interacting business and organizational activities designed to plan, develop, price, promote and distribute products and services.
The study of marketing concepts now includes an understanding of the environment in which buyers and sellers operate.
| coop | Co-operative education is offered as part of four-year honours bachelor's degrees. Please see details in the University Regulations Section of the Web site. |
| imm | French immersion is offered as part of four-year honours bachelor's degrees. Please see details in the University Regulations Section of the Web site. |