Start strong. Briefly cover: what position you're applying for and where you found it, why you're interested in this role and organization, and what makes you a strong fit. If you're applying proactively with no current opening, express your interest and ask about future opportunities. Mention a referral if applicable.

Demonstrate your knowledge of the organization. Show that you understand its values, goals, or services, and explain why this resonates with you. This helps the employer see you're genuinely motivated and aligned with their work.

Make your case for the role by highlighting relevant experiences, whether through jobs, volunteering, coursework, or extracurriculars. Use specific examples and explain how your skills and accomplishments align with what the organization needs.