Marijke Taks
Marijke Taks
Full Professor

1994 - Ph.D. Physical Education, KULeuven, Belgium
1986 - M.Sc. Sports and Recreation Management, KULeuven, Belgium
1986 - B.Sc. Physical Education, KULeuven, Belgium

Room
MNT 341
Phone
613-562-5800 ext. 2483


Biography

Professor Marijke Taks joined the Faculty Health Sciences at the University of Ottawa in August 2016. Her area of expertise is the socio-economic aspects of sport and leisure; she examines the interaction between sport, economics, and society. Her grant-supported research focuses particularly on the impacts, outcomes, and leveraging of small- and medium-sized sport events, and their meaning for individuals, communities, and society as a whole. She also studies the sport consumer behaviour of various groups in society. Mass participation and the “Sport for All” philosophy guide her research. Her work has been published in leading sports management journals, as well as in publications in related fields. Professor Taks is an accomplished teacher who has demonstrated her expertise as an advisor by supervising over 100 student research projects. She is past editor of European Sport Management Quarterly (2009-2011), associate editor of the Journal of Sport Management (2016-2019) and of the Journal of Global Sport Management, and an editorial board member of European Sport Management QuarterlyFrontiers in Sports and Active Living, in addition to serving as a guest reviewer for a wide variety of sport management, sport marketing, and sport tourism journals.

Professor Taks is accepting new students for thesis supervision.

Quick links

Research interests

  • Socio-economic aspects of sport, leisure and sport events
  • Sport consumer behaviour
  • Sport participation and development
  • Sport and employment

Research funding

  • Sciences and Humanities Research Council and Sport Canada Research Initiative (2017-2020). The New Sport System Landscape: Understanding the Interrelationships between Governance, Brand, and Social Media in Non-Profit Sport Organizations. (Co-A)
  • Sciences and Humanities Research Council and Sport Canada Research Initiative (2016-2019). Building Capacity for Sport Participation through Events. (PI)
  • Social Sciences and Humanities Research Council and Sport Canada Research Initiative (2014-2017). Managing sport events to maximize positive impacts. (Co-A)
  • Social Sciences and Humanities Research Council and Sport Canada Research Initiative (2011-2014). Leveraging sport events for sport development. (PI)
  • Social Sciences and Humanities Research Council and Sport Canada Research Initiative (2006-2009). Participation in sport and the culture of NSOs. (Co-A)
  • Social Sciences and Humanities Research Council (2005-2008). Economic impact and tourism behaviour of the Pan American Junior Athletic Championships. (PI)

Publications

  • Google Scholar
  • ResearchGate
  • uO Research
  • Podcast

    • Taks, M., Seguin, B., Naraine, M. L., Parent, M. M., & Hoye, R. (2020. November 8). Canadian National Sport Organizations’ Governance, Branding and Social Media. Research Outreach, Researchpod: https://researchpod.org/business/canadian-national-sport-organizations-governance-branding-and-social-media
  • Video

    • Taks, M., & Séguin, B. (2021, March 19). Why should National Sport Organizations care about brand governance? Research Outreach, Videoclip: https://www.youtube.com/watch?v=oHhsFeVVo30