Understanding the Interrelationships between Governance, Brand, and Social Media in Non-Profit Sport Organizations


Over the past 30 years, Canadian National Sport Organizations (NSOs) have made significant changes to their governance. They also now deal with branding and social media issues.

Below, you will find the results and reports for our landscape study of Canadian NSOs, in terms of their governance, branding, and social media practices.

Research team

Prof. Milena M. Parent, Ph.D. (University of Ottawa) – Principal investigator

Prof. Marijke Taks, Ph.D. (University of Ottawa)

Prof. Benoît Séguin, Ph.D. (University of Ottawa)

Prof. Michael L. Naraine, Ph.D. (Brock University)

Prof. Russell Hoye, Ph.D. (La Trobe University and University of Ottawa)

Research assistants

Ms. Ashley Thompson and Mr. Erik L. Lachance (University of Ottawa)

Study Funders

Social Sciences and Humanities Research Council of Canada (SSHRC) and Sport Canada

Study Partners

Sport Canada, Canadian Olympic Committee, and the Sport Information Resource Centre (SIRC)

Online Landscape Study

Survey Results - Canadian National Sport Organizations’ Governance Landscape Study (PDF)

Participants’ Workshop

Workshop presentation (PDF)

Workshop report (PDF)


Presentation slides (PDF)

Webinar recording (YouTube)

North American Society for Sport Management (NASSM) 2020 Conference Presentation

The Kitchen Table is Dead… At least in Canadian National Sport Organization Archetypes

Contact us


Montpetit Hall
125 University, room 224
Ottawa, ON Canada
K1N 6N5

Tel: 613-562-5800, ext 4225
Email: [email protected]