Program overview

Program requirements


Further studies

Many graduate programs are available for people with an undergraduate degree interested in expanding their knowledge, specializing or conducting research. Many graduate programs offered by the University of Ottawa.


Potential occupations

Universities studies lead to multiple occupations. Furthermore, certain professions require talent, special aptitudes, additional skills and experience beyond degrees themselves.

In order to list your choices, visit the Job Bank Canada website and, using the National Occupational Classification (NOC) codes, view job postings, wages, employment prospects and other important information that can help you make a decision. The occupations found below are examples derived from the National Occupational Classification.


Occupations related to this program


Advertising, marketing and public relations managers

  • Advertising manager
  • Communications manager
  • Marketing manager


Business development officers and marketing researchers and consultants

  • Advertising analyst
  • Economic development consultant
  • Marketing analyst


Other business services managers

  • Advertising agency manager


Retail and wholesale trade managers

  • Retail sales manager


Conference and event planners

  • Conference organizer
  • Convention planner
  • Festival organizer
  • Trade show organizer
  • Special events organizer


Professional occupations in business management consulting

  • Advertising specialist
  • Management analyst
  • Management consultant
  • Promotion specialist


Government managers economic analysis, policy development and program administration

  • Business development director
  • Economic development director
  • Market development manager
  • Tourism development manager


Senior manager financial, communications and other business services


Senior manager trade, broadcasting and other services, n.e.c.


Senior manager construction, transportation, production and utilities


College and other vocational instructors

  • Marketing teacher, college


University professors and lecturers

  • Department head
  • Lecturer
  • Professor
  • Visiting scholar


Acquiring experience

Experience is acquired by participating and trying new personal, educational and professional activities, where it is possible to discover preferences, increase confidence and improve skills. As for professional experience, it is acquired through volunteering, internships, self-employment and full-time or part-time jobs. In addition to developing these skills, performing work related to your program of study can strengthen your expertise and increase your employability.


Volunteer opportunities

In addition to providing an opportunity to apply theories and knowledge learned during your university studies outside the classroom, in real world situations, volunteering is a way to help the community and its many organizations. Community engagement services help students to contribute to their community by participating in projects that are related to their program of study.


Potential employers

The following examples of employers can offer internships or employment opportunities related to students program of studies. It is also useful to browse potential employers website to learn about the culture, read job postings and keep up to date with the latest development.

  • Acart Communications
  • Accurate
  • Agriculture et Agri-food Canada
  • Bell
  • bv02
  • Global Affairs Canada
  • gordongroup
  • McMillan LLP
  • Ottawa Convention Centre
  • Public Health Agency of Canada
  • Cenovus Energy
  • CN Tower
  • Dytrem
  • Equitable Life of Canada
  • Grip
  • H.J Heinz Company of Canada
  • Hyundai Canada
  • Illuminate Marketing
  • In-Sync
  • John St. Advertising
  • Kraft Canada
  • Labatt Breweries of Canada
  • McCann
  • Maple Leaf Food
  • Nelson Education
  • BlackBerry Limited
  • Scotiabank 
  • Toronto International Film Festival - TIFF
  • Toyota Motor Manufacturing Canada Inc.
  • Unilever Canada
  • We Are Tonic
  • Bristol-Myers Squibb Canada
  • Cossette
  • Mosaic
  • Astral Media
  • Québec City Convention Centre
  • Sandoz Canada
  • Sid Lee
  • BC Public Service
  • Blizzard Entertainment
  • ExxonMobil Canada
  • Imperial Oil Limited
  • SaskCentral
  • Suncor Energy
  • Telus
  • Dufresne Group
  • Vancouver Convention Centre
  • Viterra


Job search resources

The job search resources are designed to stimulate networking activities, develop marketing strategies and facilitate access to job postings. Networking events offer employers the opportunity to learn about the available workforce, and they give students a chance to be considered in the recruitment process. Career Development Centre offers helpful tips on networking, interview preparation techniques and different tools that can also be used to help with the preparation of resumés and cover letters.


Professional organizations

Professional organizations provide essential information on professional development opportunities and networking activities, the examples can also provide access to publications and job opportunities. They are a great source of information.

  • Canadian Marketing Association
  • Canadian Public Relations Society
  • Canadian Society of Professional Event Planners - CANSPEP
  • Women in Communications and Technology
  • Association marketing du Québec





Date modified: 2022-08-23