Colour palettes

Colour plays an essential role in maintaining the strength of a brand. Shown below is the family of uOttawa corporate colours and their compositions.

OFFICIAL INSTITUTIONAL COLOUR PALETTE

A. Official corporate colours

WHITE TEXT

GARNET*
PMS 7427 C
CMYK C: 9-100-73-35
CMYK U: 7-87-61-20
HEX 8f001a
RGB 143-0-26

WHITE TEXT
BLACK TEXT

GREY**
(For logo on white background on the web)
PMS Warm Grey 9 C
CMYK 52-51-55-9
HEX 80746c
RGB 128-116-108

* When using the corporate garnet on uncoated paper, please follow the uncoated recipe provided (U). You can also adjust the density of the ink on press in order to best match PMS 7427 C. When printing on fabric (tablecloths or flags), PMS 202 may be used, or its 4-colour process equivalent (CMYK 0-100-61-43).

** The same values can be used for printing on both coated and uncoated paper for all corporate greys.

B. Complementary corporate colours

BLACK TEXT

POLAR GREY
(For light grey web and print backgrounds)
PMS Warm Grey 1 C
in a 30% tint
CMYK 4-3-3-0
HEX f2f2f2
RGB 242-242-242

BLACK TEXT

LIGHT GREY
(For left section of colour footers, vertical line in colour header, or reversed logo on black or charcoal backgrounds)
PMS Warm Grey 5 C
CMYK 32-31-35-0
HEX aca39a
RGB 172-163-154

WHITE TEXT

CHARCOAL GREY
(For standard isolation band in the corporate footer)
PMS Black C in a 93% tint
CMYK 32-31-35-80
HEX 2d2d2c
RGB 45-45-44

A & B – The official colour palette of the University of Ottawa was designed to support as well as complement the corporate visual identity. Colour values and formulas must not be altered or replaced, particularly where they are found within the corporate branding templates. In order to further reinforce the corporate identity, you may incorporate the corporate and complementary colour palettes into your artwork. Refer to the colour descriptions for suggested uses in print and/or web applications.

    Topics: 
  • Branding
  • Colour
  • Colour formulas
  • Templates
  • Visual Identity
  • Web-accessibility
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