uOttawa Branding Band

The uOttawa branding band is designed as a branded anchor for all marketing materials. It serves to reinforce our brand colours and should be used on all marketing materials, both in print and online.

uOTTAWA GARNET AND GREY BRANDING BAND

A. Colour corporate branding band (shown with and without bleeds)

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Example 1 – colour branding band with bleeds

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Example 2 – colour branding band without bleeds


B. Greyscale corporate and faculty branding band

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Example 1 – Greyscale branding band for all usage (only exceptions is Arts, shown below)

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Example 2 – Arts greyscale branding band


C. Colour faculty branding band (see below for more detailed descriptions and exceptions)

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Example 1 – Arts colour branding band

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Example 2 – Engineering branding band

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Example 3 – Graduate and Postdoctoral Studies branding band

EXAMPLES OF BRANDING BAND USAGE

D. Corporate branding band with bleeds (the blue keyline indicates where the page would be cut)

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E. Faculty of Medicine branding band without bleeds (the blue keyline indicates where the page would be cut)

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F. Faculty of Social Sciences branding band on a website (the blue keyline indicates the edge of the page)

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Many variations of the branding band have been designed, including those for printed documents with and without bleeds, so always ensure that you are using the correct one. In order to maintain the proper proportions and curve, never attempt to recreate the band. Use the available templates whenever possible and always scale proportionally. For web applications, use the branding bands without bleeds, aligned to the bottom of the document.

A – For full-colour documents of a corporate nature, the right section of the band must be garnet (PMS 7427) and the left side Warm Grey 5.

B – For greyscale documents (corporate or faculty-specific), the right section of the band should be black at a 70% tint and the left side black at a 35% tint. NOTE: For greyscale promotion of the Faculty of Arts, the right section must be set in white and include a 35% grey keyline when used on a white or Polar Grey background.

C - For faculty-specific promotion in full colour, the right section of the band should be the faculty colour and the left side Warm Grey 5. NOTE: Due to the fact that the Faculty of Arts colour is white, a 0.25" Warm Grey 5 keyline must be included around the right section (as shown above) when being used on a white or Polar Grey background for documents without bleeds. This rule, however, does not apply when the contextual footer with full bleeds is being used.

    Audience: 
  • Graphic designer
  • Web developer
    Topics: 
  • Branding
  • Colour
  • Colour values
  • Usage
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