Visual identity

Visual identity banner

Visual identity standards are rules meant to support and maintain a consistently strong image that reflects an organization’s brand personality. 

This site provides an overview of uOttawa’s visual identity standards as approved by the University’s Central Administration. It includes specific instructions for the use of the logo (emblem and logotype), sub-brands, coat-of-arms and  official University of Ottawa graphic elements, colours and fonts. 

Correctly using University of Ottawa brand elements in all communications allows us to promote a distinctive and uniform identity to all our audiences.

Read on and get to know the University standards better. If you need further information or have questions, email us at brand@uOttawa.ca.

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