uOttawa sub-brands
uOttawa sub-brands were designed for use by faculties, schools, departments, institutes or services with a direct reporting relationship to a faculty or to the University. A sub-brand consists of the uOttawa logo, followed by the name of the unit.
SUB-BRAND USAGE

There are certain limitations to the creation of sub-brands, including the number of words within a unit name, the number of lines required for the name, and the safe area of the logo. Although the use of uOttawa sub-brand logos is not recommended, due to a reduction in brand recognition, they can still be useful in certain cases when the size of the medium allows the logo to be placed at a large size, which is therefore easily legible, even from a distance. Please note that usage of sub-brands for the web is strictly prohibited. For more information, or to request a uOttawa sub-brand logo, please contact the Graphic Standards Committee at brand@uOttawa.ca.
EXAMPLES OF uOTTAWA SUB-BRANDS
A. Vertical sub-brand logos



B. Horizontal sub-brand logos



As per the language guidelines of the University, the unit name within a subbrand must appear in French, followed by English, no matter the language of publication. The text must be garnet when used with grey versions of the logos, or black or white when used with black or white uOttawa logos
A – When creating vertical sub-brand logos, the unit name must be horizontally centred underneath the logo.
B – When creating horizontal sub-brand logos, the unit name must be left aligned to the edge of the lowercase u.
Sub-brands minimum size
Due to the reduced point size of the accompanying sub-brand text, minimum size requirements for sub-brand logos have been slightly increased. Shown below are minimum size and safe area requirements for both vertical and horizontal sub-brand logos.
SUB-BRAND LOGOS MINIMUM SIZES
A. Minimum size for vertical sub-brand logos


B. Minimum size for horizontal sub-brand logos


A – The minimum width for vertical sub-brand logos is 1.25 in (or 3.175 cm) from the u to the second a of uOttawa, no matter the length of the unit name.
B – The minimum width for horizontal sub-brand logos is 1.75 in (or 4.445 cm) from the left edge of the emblem to the second a of uOttawa, no matter the unit name.
Sub-brands safe area
In order to ensure our logo is always properly visible, a safe zone free of any type of visual content all around the logo must always be included. Shown below are the safe area requirements for both vertical and horizontal sub-brand logos.
SUB-BRAND LOGOS SAFE AREA
A. Safe area for vertical sub-brand logos

B. Safe area for horizontal sub-brand logos


A & B - As with the Primary Visual Identity, safe areas for sub-brand logos must always be respected. The full size of the safe area will vary depending on the length of the unit name, but will always be based upon the height of the uppercase O within the logotype.
Sub-brands on colour backgrounds
RECOMMENDED COLOUR COMBINATIONS WITH HORIZONTAL SUB-BRAND LOGOS

Logo | Sub-brand | Background | |
---|---|---|---|
PMS | White | White | 7427 C |
CMYK | 0-0-0-0 | 0-0-0-0 | 9-100-73-35 |
RGB | 255-255-255 | 255-255-255 | 143-0-26 |
HEX | ffffff | ffffff | 8f001a |

Logo | Sub-brand | Background | |
---|---|---|---|
PMS | Warm Grey 7 C | 7427 C | White |
CMYK | 42-41-45-4 | 9-100-73-35 | 0-0-0-0 |
RGB | 150-140-131 | 143-0-26 | 255-255-255 |
HEX | 968c83 | 8f001a | ffffff |

* | Logo | Sub-brand | Background |
---|---|---|---|
PMS | Warm Grey 7 C | Warm Grey 7 C | White |
CMYK | 42-41-45-4 | 42-41-45-4 | 0-0-0-0 |
RGB | 150-140-131 | 150-140-131 | 255-255-255 |
HEX | 968c83 | 968c83 | ffffff |
* In accordance with University accessibility guidelines, the Warm Grey 7C (HEX 968c83) version of the uOttawa logo cannot be used on a white background on the web.

Logo | Sub-brand | Background | |
---|---|---|---|
PMS | Black | Black | White |
CMYK | 0-0-0-100 | 0-0-0-100 | 0-0-0-0 |
RGB | 0-0-0 | 0-0-0 | 255-255-255 |
HEX | 000000 | 000000 | ffffff |

Logo | Sub-brand | Background | |
---|---|---|---|
PMS | Warm Grey 9 C | 7427 C | White |
CMYK | 52-51-55-9 | 9-100-73-35 | 0-0-0-0 |
RGB | 128-116-108 | 143-0-26 | 255-255-255 |
HEX | 80746c | 8f001a | ffffff |

** | Logo | Sub-brand | Background |
---|---|---|---|
PMS | Warm Grey 9 C | Warm Grey 9 C | White |
CMYK | 52-51-55-9 | 52-51-55-9 | 0-0-0-0 |
RGB | 128-116-108 | 128-116-108 | 255-255-255 |
HEX | 80746c | 80746c | ffffff |
** In accordance with University accessibility guidelines, only the Warm Grey 9C (HEX 807416) version of the uOttawa logo can be used on a white background on the web.

Logo | Sub-brand | Background | |
---|---|---|---|
PMS | White | White | Warm Grey 9 C |
CMYK | 0-0-0-0 | 0-0-0-0 | 52-51-55-9 |
RGB | 255-255-255 | 255-255-255 | 128-116-108 |
HEX | ffffff | ffffff | 80746c |

Logo | Sub-brand | Background | |
---|---|---|---|
PMS | White | White | Warm Grey 7 C |
CMYK | 0-0-0-0 | 0-0-0-0 | 42-41-45-4 |
RGB | 255-255-255 | 255-255-255 | 150-140-131 |
HEX | ffffff | ffffff | 968c83 |

Logo | Sub-brand | Background | |
---|---|---|---|
PMS | Black | Black | Warm Grey 5 C |
CMYK | 0-0-0-100 | 0-0-0-100 | 32-31-35-0 |
RGB | 0-0-0 | 0-0-0 | 172-163-154 |
HEX | 000000 | 000000 | aca39a |

Logo | Sub-brand | Background | |
---|---|---|---|
PMS | Black | Black | Warm Grey 7 C |
CMYK | 0-0-0-100 | 0-0-0-100 | 42-41-45-4 |
RGB | 0-0-0 | 0-0-0 | 150-140-131 |
HEX | 000000 | 000000 | 968c83 |

Logo | Sub-brand | Background | |
---|---|---|---|
PMS | White | White | Black |
CMYK | 0-0-0-0 | 0-0-0-0 | 0-0-0-100 |
RGB | 255-255-255 | 255-255-255 | 0-0-0 |
HEX | ffffff | ffffff | 000000 |

Logo | Sub-brand | Background | |
---|---|---|---|
PMS | Warm Grey 5 C | Warm Grey 5 C | Black |
CMYK | 32-31-35-0 | 32-31-35-0 | 0-0-0-100 |
RGB | 172-163-154 | 172-163-154 | 0-0-0 |
HEX | aca39a | aca39a | 000000 |

Logo | Sub-brand | Background | |
---|---|---|---|
PMS | Warm Grey 7 C | Warm Grey 7 C | Black |
CMYK | 42-41-45-4 | 42-41-45-4 | 0-0-0-100 |
RGB | 150-140-131 | 150-140-131 | 0-0-0 |
HEX | 968c83 | 968c83 | 000000 |

Logo | Sub-brand | Background | |
---|---|---|---|
PMS | White | White | Turquoise |
CMYK | 0-0-0-0 | 0-0-0-0 | 100-3-50-5 |
RGB | 255-255-255 | 255-255-255 | 0-164-154 |
HEX | ffffff | ffffff | 00a19c |