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uOttawa sub-brands

uOttawa sub-brands were designed for use by faculties, schools, departments, institutes or services with a direct reporting relationship to a faculty or to the University. A sub-brand consists of the uOttawa logo, followed by the name of the unit.

SUB-BRAND USAGE

There are certain limitations to the creation of sub-brands, including the number of words within a unit name, the number of lines required for the name, and the safe area of the logo. Although the use of uOttawa sub-brand logos is not recommended, due to a reduction in brand recognition, they can still be useful in certain cases when the size of the medium allows the logo to be placed at a large size, which is therefore easily legible, even from a distance. Please note that usage of sub-brands for the web is strictly prohibited. For more information, or to request a uOttawa sub-brand logo, please contact the Graphic Standards Committee at brand@uOttawa.ca.

EXAMPLES OF uOTTAWA SUB-BRANDS

A. Vertical sub-brand logos

B. Horizontal sub-brand logos

As per the language guidelines of the University, the unit name within a subbrand must appear in French, followed by English, no matter the language of publication. The text must be garnet when used with grey versions of the logos, or black or white when used with black or white uOttawa logos

A – When creating vertical sub-brand logos, the unit name must be horizontally centred underneath the logo.

B – When creating horizontal sub-brand logos, the unit name must be left aligned to the edge of the lowercase u.

Sub-brands minimum size

Due to the reduced point size of the accompanying sub-brand text, minimum size requirements for sub-brand logos have been slightly increased. Shown below are minimum size and safe area requirements for both vertical and horizontal sub-brand logos.

SUB-BRAND LOGOS MINIMUM SIZES

A. Minimum size for vertical sub-brand logos

B. Minimum size for horizontal sub-brand logos

A – The minimum width for vertical sub-brand logos is 1.25 in (or 3.175 cm) from the u to the second a of uOttawa, no matter the length of the unit name.

B – The minimum width for horizontal sub-brand logos is 1.75 in (or 4.445 cm) from the left edge of the emblem to the second a of uOttawa, no matter the unit name.

Sub-brands safe area

In order to ensure our logo is always properly visible, a safe zone free of any type of visual content all around the logo must always be included. Shown below are the safe area requirements for both vertical and horizontal sub-brand logos.

SUB-BRAND LOGOS SAFE AREA

A. Safe area for vertical sub-brand logos

B. Safe area for horizontal sub-brand logos

A & B - As with the Primary Visual Identity, safe areas for sub-brand logos must always be respected. The full size of the safe area will vary depending on the length of the unit name, but will always be based upon the height of the uppercase O within the logotype.

Sub-brands on colour backgrounds

RECOMMENDED COLOUR COMBINATIONS WITH HORIZONTAL SUB-BRAND LOGOS

	Logo	Sub-brand	Background
PMS	White	White	7427 C
CMYK	0-0-0-0	0-0-0-0	9-100-73-35
RGB	255-255-255	255-255-255	143-0-26
HEX	ffffff	ffffff	8f001a

	Logo	Sub-brand	Background
PMS	Warm Grey 7 C	7427 C	White
CMYK	42-41-45-4	9-100-73-35	0-0-0-0
RGB	150-140-131	143-0-26	255-255-255
HEX	968c83	8f001a	ffffff

*	Logo	Sub-brand	Background
PMS	Warm Grey 7 C	Warm Grey 7 C	White
CMYK	42-41-45-4	42-41-45-4	0-0-0-0
RGB	150-140-131	150-140-131	255-255-255
HEX	968c83	968c83	ffffff

* In accordance with University accessibility guidelines, the Warm Grey 7C (HEX 968c83) version of the uOttawa logo cannot be used on a white background on the web.

	Logo	Sub-brand	Background
PMS	Black	Black	White
CMYK	0-0-0-100	0-0-0-100	0-0-0-0
RGB	0-0-0	0-0-0	255-255-255
HEX	000000	000000	ffffff

	Logo	Sub-brand	Background
PMS	Warm Grey 9 C	7427 C	White
CMYK	52-51-55-9	9-100-73-35	0-0-0-0
RGB	128-116-108	143-0-26	255-255-255
HEX	80746c	8f001a	ffffff

**	Logo	Sub-brand	Background
PMS	Warm Grey 9 C	Warm Grey 9 C	White
CMYK	52-51-55-9	52-51-55-9	0-0-0-0
RGB	128-116-108	128-116-108	255-255-255
HEX	80746c	80746c	ffffff

** In accordance with University accessibility guidelines, only the Warm Grey 9C (HEX 807416) version of the uOttawa logo can be used on a white background on the web.

	Logo	Sub-brand	Background
PMS	White	White	Warm Grey 9 C
CMYK	0-0-0-0	0-0-0-0	52-51-55-9
RGB	255-255-255	255-255-255	128-116-108
HEX	ffffff	ffffff	80746c

	Logo	Sub-brand	Background
PMS	White	White	Warm Grey 7 C
CMYK	0-0-0-0	0-0-0-0	42-41-45-4
RGB	255-255-255	255-255-255	150-140-131
HEX	ffffff	ffffff	968c83

	Logo	Sub-brand	Background
PMS	Black	Black	Warm Grey 5 C
CMYK	0-0-0-100	0-0-0-100	32-31-35-0
RGB	0-0-0	0-0-0	172-163-154
HEX	000000	000000	aca39a

	Logo	Sub-brand	Background
PMS	Black	Black	Warm Grey 7 C
CMYK	0-0-0-100	0-0-0-100	42-41-45-4
RGB	0-0-0	0-0-0	150-140-131
HEX	000000	000000	968c83

	Logo	Sub-brand	Background
PMS	White	White	Black
CMYK	0-0-0-0	0-0-0-0	0-0-0-100
RGB	255-255-255	255-255-255	0-0-0
HEX	ffffff	ffffff	000000

	Logo	Sub-brand	Background
PMS	Warm Grey 5 C	Warm Grey 5 C	Black
CMYK	32-31-35-0	32-31-35-0	0-0-0-100
RGB	172-163-154	172-163-154	0-0-0
HEX	aca39a	aca39a	000000

	Logo	Sub-brand	Background
PMS	Warm Grey 7 C	Warm Grey 7 C	Black
CMYK	42-41-45-4	42-41-45-4	0-0-0-100
RGB	150-140-131	150-140-131	0-0-0
HEX	968c83	968c83	000000

	Logo	Sub-brand	Background
PMS	White	White	Turquoise
CMYK	0-0-0-0	0-0-0-0	100-3-50-5
RGB	255-255-255	255-255-255	0-164-154
HEX	ffffff	ffffff	00a19c