uOttawa template graphic elements
The official uOttawa header was designed to reinforce the uOttawa brand and promote recognition by always being featured in the same style and position across all mediums. Provided below are examples of the possible variations, as well as detailed descriptions of when and how they should be used.
OFFICIAL uOTTAWA HEADERS
A. Primary colour header – garnet tab
B. Primary greyscale header – black tab
C. Secondary colour header – colour on white background (no tab)
D. Secondary greyscale header – greyscale on white background (no tab)
The primary uOttawa header should be used in marketing materials such as posters, publication covers, newspaper or magazine ads and all on-campus signage.
A – The primary colour header features white text and a PMS Warm Grey 5 vertical divider within a garnet tab.
B – The primary greyscale header features white text and a grey (35% black) vertical divider within a black tab. It should be used for all greyscale documents or documents where only black is used.
No colours other than those presented here may be used within the official primary or secondary uOttawa headers.
The secondary uOttawa header should be used in communications materials where more subtle branding is desired, such as stationery and certificates.
C – The secondary colour header features garnet text with a Warm Grey 5 vertical divider.
D – The secondary greyscale header features black text with a grey (35% black) vertical divider.
Both the colour and greyscale headers should only be used on background colours that are light enough not to affect the legibility of the text (you must create adequate contrast for maximum visibility).
The alternate header was designed to be used when the width of the document restricts proper use of the official header, for example on three-panel brochures or freestanding banners. Provided below are examples of the possible variations, as well as detailed descriptions of when and how they should be used.
ALTERNATE uOTTAWA HEADERS
E. Tertiary header – black text on light background (no tab)
F. Tertiary header – white text on dark background (no tab)
G. Alternate colour header – garnet band
H. Alternate greyscale header – black band
E & F - The tertiary headers may be used when a more subtle branding approach is desired, and when the background colour prevents the use of the official secondary colour header. Either all black or all white text can be used. In either case, always ensure that the background colour provides adequate contrast for the best possible text legibility. When using a photo as a background, the official primary colour header (with the tab) is strongly recommended.
G & H - The alternate headers should be used in cases where the width of the document is too narrow to properly accommodate the primary header. Like the primary header, the alternate header may only be used with a garnet or black band. Text colours are also the same, with a Warm Grey 5 vertical divider in colour and a grey (35% black) vertical divider for greyscale.
An option featuring the French and English text stacked vertically (with no divider) may also be used in cases where the document width is extremely narrow, such as a bookmark. Should your project require the use of the stacked option, contact the Communications Directorate to request the appropriate template.
uOttawa content boxes
The charcoal grey content boxes are designed to isolate and emphasize key pieces of information such as titles and short paragraphs of body text, as well as improve legibility, especially when being used on a photograph.
uOTTAWA CONTENT (TITLE) BOXES
A. Garnet pipe – corporate branding
B. Faculty pipe (Faculty of Education shown here) Faculty-specific branding
C. Greyscale pipe – corporate or faculty branding (see below for more information)
EXAMPLES OF CONTENT BOX USAGE
D. Institutional content box with bilingual text on one line
E. Faculty of Science content box with side by side (French and English) text in one box
F. Faculty of Arts content box with side by side (French and English) text in one box
Box dimensions may vary depending on content and document size but must never be scaled independently or out of proportion to the pipe. Pipe sizing specifications are provided in all spec sheets where they are used. For full colour documents, content boxes can be set in 100% Charcoal Grey (coloured backgrounds) or 100% black with 90% opacity and a multiply effect (photo or textured backgrounds). NOTE: An exception to this is the Faculty of Graduate and Postdoctoral Studies. Set the content boxes either to black at a 95% tint or to 100% black with 90% opacity and a multiply effect. For greyscale documents, the content boxes can be set to black, either at a 90% tint, or at a100% tint with 90% opacity and a multiply effect.
A – For full colour University promotion, the pipe must be garnet (PMS 7427 C or CMYK equivalent).
B – For full colour, faculty-specific promotion, the pipe must be in one of the 10 approved faculty colours. NOTE: As the Faculty of Arts colour is white, you must also include a 0.25" Warm Grey 5 keyline around the pipe when the content boxes are being used on a white or Polar Grey background.
C - For greyscale documents, whether for corporate or faculty-specific promotion, the pipe must be set in black at a 70% tint. NOTE: An exception to this is the Faculty of Arts pipe, which must be set in white and include a 35% grey keyline when used on a white or Polar Grey background.
uOttawa branding band
The uOttawa branding band is designed as a branded anchor for all marketing materials. It serves to reinforce our brand colours and should be used on all marketing materials, both in print and online.
uOTTAWA GARNET AND GREY BRANDING BAND
A. Colour corporate branding band (shown with and without bleeds)
B. Greyscale corporate and faculty branding band
C. Colour faculty branding band (see below for more detailed descriptions and exceptions)
EXAMPLES OF BRANDING BAND USAGE
D. Corporate branding band with bleeds (the blue keyline indicates where the page would be cut)
E. Faculty of Medicine branding band without bleeds (the blue keyline indicates where the page would be cut)
F. Faculty of Social Sciences branding band on a website (the blue keyline indicates the edge of the page)
Many variations of the branding band have been designed, including those for printed documents with and without bleeds, so always ensure that you are using the correct one. In order to maintain the proper proportions and curve, never attempt to recreate the band. Use the available templates whenever possible and always scale proportionally. For web applications, use the branding bands without bleeds, aligned to the bottom of the document.
A – For full-colour documents, the right section of the band must be garnet (PMS 7427) and the left side Warm Grey 5.
B – For greyscale documents (corporate or faculty-specific), the right section of the band should be black at a 70% tint and the left side black at a 35% tint. NOTE: For greyscale promotion of the Faculty of Arts, the right section must be set in white and include a 35% grey keyline when used on a white or Polar Grey background.
C - For faculty-specific promotion in full colour, the right section of the band should be the faculty colour and the left side Warm Grey 5. NOTE: Due to the fact that the Faculty of Arts colour is white, a 0.25" Warm Grey 5 keyline must be included around the right section (as shown above) when being used on a white or Polar Grey background for documents without bleeds. This rule, however, does not apply when the contextual footer with full bleeds is being used.
uOttawa contextual footer
The uOttawa contextual footer is primarily designed for calls to action or contact information, including faculty, service or department names, phone numbers, email addresses or websites. It can also serve as an isolated area in which to place the uOttawa logo when used on a photograph or textured background.
CONTEXTUAL FOOTER (NO PHOTO)
A. Contextual footer with contact information – vertical logo
B. Contextual footer with call to action – horizontal logo
Below is an example of how the contextual footer can be used on a photographic background. In this case, the footer has been set to 90% black and given a multiply effect. Textual content is fully customizable based on your needs, although a similar hierarchy of information is recommended.
CONTEXTUAL FOOTER (PHOTO)
C. Contextual footer with photo – vertical logo
The contextual footer is an optional branding element, which can help to create a safe zone for important callout or contact information, specifically when used on top of a photograph or textured background. It sits directly above the uOttawa branding band, and can vary in height based on the format of the logo being used (vertical or horizontal). For full colour documents, the contextual footer can be set in 100% Charcoal Grey (coloured backgrounds) or 100% black with 90% opacity and a multiply effect (photo or textured backgrounds). NOTE: When creating full-colour documents for the Faculty of Graduate and Postdoctoral Studies, you must set the content boxes either to black at a 95% tint or to 100% black with 90% opacity and a multiply effect. For black and white documents, the content boxes can be set to black, either at a 90% tint, or at 100% tint with 90% opacity and a multiply effect.
NOTE: Although the branding band has not been included in the above examples, it must be present on all marketing materials.
uOttawa corporate footer
The corporate footer can be customized to accommodate different types of content information.