Stretching the big top
“You can’t do business without being creative” is the management approach taken by Daniel Lamarre, President and CEO of Cirque du Soleil.
Since 2001, when he took the reins of this world-renowned entertainment company, this University of Ottawa Faculty of Arts alum has launched the concept conceived by Gilles Ste-Croix and Guy Laliberté into new markets to delight new audiences. Mr. Lamarre has increased the number of shows in places such as Las Vegas and developed business partnerships with companies in every corner of the world.
“In international business, your listening skills and ability to learn are of primary importance,” explained Mr. Lamarre. “My time at the University of Ottawa opened up a whole new world for me and helped me discover new cultures and ideas. This unique experience really shaped the business person I am today.”
Mr. Lamarre is fascinated by the world around him and claims to have “the best job in the world.” He hopes to develop ingenious new media and hospitality concepts through the company’s new subsidiaries: Cirque du Soleil média and Cirque du Soleil hospitalité.
“The expertise of Cirque du Soleil’s artists transcends the limits of conventional circus performance. We are creators who constantly seek new challenges and who believe that we can always go further, even beyond our dreams.”