To better understand the world we live in…
A smaller world. More contacts, more interplay, more exchanges, more trade. Daily life in the 21st century, shaped as it is by the effects of globalization, has at its core the art and science of communication. Through communication, humanity explores, learns, discovers. Peoples and cultures and individuals come to understand each other better. Social ties strengthen and cultural energy surges. Communication is in fact a staple of human interaction; from workplace co-operation and corporate public relations to TV programming, e-commerce and the promotion of government health and environmental policies, communication weighs in at every level.
Our professional and family activities, as well as our leisure time, are all shaped to a degree by information and communication technologies, be they more traditional (print media, radio, cinema, television) or more recent (World Wide Web, smart phones, social media).
What's more, with a sound grasp of persuasion techniques, we can better analyze and interpret political and governmental communications, whose numbers and complexity continue to grow as never before.
Generally, students who go into communication divide into two categories, but they are all fascinated by the world around them, appreciate the importance of human relations (media-based or not), and have a keen interest in social and cultural phenomena.
Students in the first category hope to work in a communications firm, as media- or public-relations officers, as communication plan designers, as information officers or as journalists.
Students in the second category lean more toward research and see themselves for instance as analysts in a field like broadcasting and cinematographic policy.
Still, both groups want to use communication to promote the well-being of fellow citizens, albeit through different means that do indeed mesh now and then.