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Master of Human Kinetics - Concentration in Sport Management (MHK)

Why choose sport management?

Lead, innovate and transform sport

Sport management professionals shape communities and inspire change. They lead innovative sporting events, manage influential sport organizations and strategically promote physical activity and wellness. This dynamic field combines leadership, creativity and strategic thinking to enhance community engagement, athletic performance and organizational success.

Become an executive leader in sport

The University of Ottawa’s MHK with a concentration in sport management prepares you for influential roles across the sport industry. Our program provides comprehensive training, practical internships and deep theoretical insights, empowering you to manage complex sport environments. Graduates pursue impactful careers with major sport organizations, government bodies, universities and international sporting events. This program positions you to excel in diverse and inclusive sport leadership roles.

Jessica Zarowny

“The Master of Human Kinetics, Sport Management program gave me the knowledge to enter the sport business world, bridged my experience as an athlete, and opened doors to opportunities in sport.”

Jessica Zarowny

— Program graduate, 2024

What to expect

  • Comprehensive curriculum: Gain advanced knowledge in organizational leadership, strategic marketing, event management, financial oversight and international sport governance.
  • Practical experience: Engage in a 360-hour professional internship with prominent sport organizations, gaining firsthand industry experience and building critical professional networks.
  • Key location: Benefit from studying in Canada's sport capital, Ottawa, home to numerous national sports organizations and modern venues supporting professional and amateur sports.
  • Dedicated faculty support: Receive personalized mentorship from renowned faculty who are active experts and leaders in the field of sport management research and practice.
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Key subjects covered

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Organizational leadership

  • Effective team management: Develop leadership skills crucial for guiding diverse teams within sport organizations.
  • Strategic decision-making: Learn to implement strategic initiatives that foster organizational success and resilience.
  • Diversity and inclusion: Master strategies to create inclusive and equitable work environments.
woman leading a whiteboard meeting with a man who has his hand up

Marketing and sponsorship

  • Sport marketing principles: Acquire skills in branding, consumer behavior, sponsorship activation, and promotional strategies.
  • Event promotion and management: Learn to effectively plan, market, and execute major sporting events.
  • Financial sustainability: Understand budgeting, financial management, and economic impact analysis to sustain organizational growth.
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Global sport perspectives

  • International governance: Explore the role sport plays in global development, cultural exchange and international policy.
  • Comparative sport systems: Analyze and compare different national and international sport management frameworks.
  • Global event planning: Prepare to organize and lead international sporting events, understanding their cultural and political implications.

Real-world learning

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Internships are our classroom

The MHK program’s professional internships place you directly into real-world sport management environments, enabling you to apply your theoretical knowledge and gain practical industry experience.

  • Leading organizations: Complete an internship placement with the Canadian Olympic Committee, Maple Leaf Sports & Entertainment, the Ottawa Senators and more.
  • Strategic projects: Engage in strategic consulting, event coordination and operational management within prominent sports bodies.
  • Building networks: Develop connections with industry leaders, enhancing your career readiness and employment opportunities.

Career pathways

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  • Executive management roles: Lead strategic initiatives as a director or manager within national and international sport organizations.
  • Event management and promotion: Plan and oversee major sporting events, managing operations, sponsorships and marketing strategies.
  • Sport marketing and brand management: Lead marketing campaigns and brand strategies for sport organizations, apparel companies or marketing agencies.
  • Government and public administration: Shape public policy, funding and sport programming within municipal, provincial or federal government departments.

Take the next step

Start your journey with the essential information and resources to help you plan your academic path and achieve your goals.