Silverstone and business partner Pablo Srugo thought, why not enable gyms to provide automated workout tracking and feedback to their members using a sensor system that installs on existing gym equipment?
“The second you have an idea for a product,” Silverstone says, “go out and talk to customers.” So they quickly ran their idea past more than twenty local Ottawa gyms, and all of them were interested.
To work out their new idea, Silverstone and Srugo went to uOttawa's Startup Garage, a Technology Transfer and Business Enterprise initiative that supports student entrepreneurship in the Ottawa area and offers space, mentorship, formal training and cash to students to launch companies.
