Defy the conventional: the new brand positioning of the University of Ottawa
For nearly a decade, the University of Ottawa has positioned itself as “Canada’s University”. Although this remains very representative of our values, we felt the statement should be updated to make sure that the world knows about our extraordinary achievements.
As a crossroads of cultures, languages and perspectives, the University of Ottawa shakes up preconceived ideas, helping to change the world. We take a fearless approach to today’s challenges, reflecting the true potential of Canada and its capital.
This is uOttawa: we defy the conventional.